"Marketing is an essential tool in keeping a business alive, and without it your products or services won’t reach the right target market. In the field of online marketing, there has been a lot of buzz surrounding the process of marketing automation, and it’s not that hard to see why: Companies utilizing marketing automation platforms experienced a 451 percent increase on their qualified leads and an average of 53 percent uptick on their conversion rates. As enticing as it may sound, however, not all businesses are cut out to utilize marketing automation due to several factors. Here are some helpful online marketing tips from experts to help you determine whether your business can benefit from a marketing automation platform or not."
http://marketingdigest.com/helpful-online-marketing-tips-investing-marketing-automation/
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