Successful Video Marketing Tips

In today’s marketing scene, video is becoming a prevalent form of advertising, especially since almost all social media sites (Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr and Pinterest) support video content.

In this article, let Marketing Digest help you learn the secrets to creating an effective video marketing campaign for your business.

Have a clear goal in mind

To be perfectly honest, just coming up with a clear goal in mind is already a long way to go. Though this could imply a lot of pressure, at least you could expect a better end-result from a goal-driven marketing video. Are you trying to sell your product or service? Increase customer retention? Improve brand recognition and reputation? Educate a viewer about your product and its features? What is your target demographic? Establish a clear goal in mind and make this your basis in creating the video.

Keep them short

You may want to show your audience everything about your product or service (even the littlest details) but unfortunately, due to the hectic world that we’re living in today, viewers have even shorter attention spans. Because of this, it is advisable to come up with a short and striking video advertisement, yet informational and entertaining.

Create a call to action

One common mistake many telemarketers make is creating a great video without attaching a call to action. Your audience may enjoy the video, but if they have no idea where to go after watching it, the video advertisement failed to be successful. A call to action could be something simple, like a simple link to your website of an offer of a discount for any customer who mentions the video in your store. Be creative.

They say the year 2015 has been dubbed as “The Year of Video Marketing”, since businesses are learning to think of fresh and inventive ways of using the medium to their advantage. Video marketing provides a wide range of directions where you can go, so have fun in experimenting and searching for the right format for you and your business!

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