Why is it Essential for Your Business to Have a Responsive Website?

Business websites have become an asset since the dawn of the digital era. It has become imperative for small business owners to maintain an active online presence. And to fully enhance a business’ marketing efforts, a website must be mobile-optimized and responsive to drive traffic, convert leads into customers, and boost conversions.

Today, people are using their mobile devices and tablets to browse the web, find businesses, and purchase products and services. There are many reasons why having a responsive website is important and here are just a few pieces of news and insights:

A responsive web design provides a great user experience

If your website employs a responsive design, users can easily browse through your content. Offering a great user experience is key to converting leads and keeping existing customers.

Websites load faster when they are responsive

If your site takes too long to load, search engines will perceive it as low-quality, and may assign it to lower rankings.

Google prefers responsive websites

Going responsive means having a single URL, making it easier for search engines, particularly Google, to crawl through and evaluate your site.

Majority of social media referrals come from mobile.

Users regularly share social media and blog content via smartphones. When they see that your content adjusts properly to their smartphones, or is properly optimized, visitors will turn into customers.

What are the other advantages of having a responsive website for a small business? For a weekly dose of web design related news and insights, subscribe here: http://marketingdigest.com/