As consumers turn increasingly to mobile, chat apps have emerged as a new online marketing and content distribution channel. According to the latest mobile marketing news, users of messaging or chat apps increased 100% in 2014, the same year that mobile usage surpassed desktop usage. An article that appeared in Entrepreneur (@Entrepreneur), “The Future of Social Is Messaging Apps, But How Do Brands Fit In?”, recognizes that messaging apps like WeChat, Snapchat, and Facebook Messenger have capitalized on the emergence of mobile and mobile chat apps at this critical juncture, and are now reaping the rewards, simultaneously opening up a new channel for content marketers.
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