Marketing Digest’s Authorship Program: In a Nutshell

As your leading online marketing news website that cares and values the opinions of our readers, Marketing Digest has decided to come up with the Guest Authorship Program. In case you’re not still fully aware of our Authorship Program, then this article is perfect for you.

Benefits

Marketing Digest’s Authorship Program aims to provide a venue for marketing experts to connect and establish their credibility by writing helpful, relevant and impressive content. By being a part of this program, you will most definitely win readers and gain publicity. You also have the luxury of time. With the Authorship Program, you now don’t have to wait for months – or even years – to get published on an online marketing news website! Your article will also be zealously promoted through organic and paid methods.

Editorial Guidelines

Of course, to get your work published, they have to go through a rigorous editorial process. Some of the rules include submitting original, educational and entertaining content covering the area of online marketing and presenting your own images, illustrations, infographics and videos.

How to Submit

Once you’re ready to get published, you can now submit your content through your Marketing Digest WordPress Dashboard. Fill out the necessary fields to complete your submission and click “Submit for Review”. Then, our editors will review your submission. We’ll let you know via email if your content has been accepted for publishing. However, if your submission has failed to meet our editors’ criteria, we will return it to you for revisions.

We are looking forward to seeing your submissions. Get published in a leading online publication like Marketing Digest. For more information, please feel free to visit http://marketingdigest.com/guest-posting-authorship-program/#

Why You Should Make Mobile Your New Home

Mobile is the future. That is the undeniable truth when it comes to business or socializing. A lot is being done with just one smartphone.

So here are a couple of reasons why you, as an online marketing business man, must optimize your site for mobile.

1. Mobile has great reach. Think about it. Almost all people have mobile devices. Ask around and you might have a hard time finding someone who doesn’t have a smartphone or access to it anywhere. More people on mobile devices means more people who can see, want, or avail of your products.
2. Mobile users are different. According to some statistics, mobile users tend to spend more money than desktop users. More often than not, mobile users like to impulse buy. 
3. Mobile users love mobile optimized sites. If your site is easy to navigate via smartphones, they will like your brand more. Some content can look great on desktop PCs, but sometimes they are very awkward on smartphones. Consumers tend to get frustrated if they have to pinch, zoom in, or even squint just to read your content.

See the Difference. Optimize Now

So you see, when it comes to any online material, whether it’s e-commerce or online publication sites, mobile is the dark horse of digital marketing. If your site is still not optimized for mobile, you should get on the bandwagon and do it now. Consult with trusted online marketing professionals and see for yourself the wonders of the mobile world.

Getting Them to Talk about You

As the world of social media grows, people tend to look for anything they want online. So credible online marketing news websites always encourage their readers to take to social media when they are advertising or selling products or services.

But is just simple sharing on online publications enough?

Building Relationships

People don’t just want some website mindlessly talking about their product. They want to feel that the seller also cares about them. The best way to do this is to practice engaging with your customers. Remember that social media platforms are a two-way road. Don’t just plug your services and products. Ask opinions, answer queries, share thoughts and open discussions that your followers can talk about. These in turn would endear you to them, thus making them appreciate your product or services more.

If you already have a great SEO strategy, that’s great. But, ultimately, it is the people who will see to it that your brand is on top of the marketing pile.

Like, Tweet or Instagram? The Right Social Media Platform for You

Online publication can be a bit tricky especially if you are unsure on what social media platform would best suit your online marketing strategy. With so many to choose from, and so many special features, it can be as confusing as deciding what or where to eat with your loved ones! Here are the best known social media platforms and their main features:

• Facebook –the Swiss army knife of social media. You can share photos, updates and other information in this social media platform. It has over 1.3 billion users that can follow, like or share your posts. No matter what type of business you are, Facebook would help you big time in spreading the word about yourself. 

• Twitter –Twitter allows you to disseminate information about your product in real time. If your business relies on being the one always in the know and reporting to your consumers, Twitter is a must to connect easier with patrons. Plus, Twitter can ‘promote’ your Tweets, making it appear in newsfeeds of users who may be interested in what you have to say. 

• LinkedIn –is the professionally-inclined social network with most users being 35 years old or older. Dominating platforms on this site are finance, marketing and legal sectors. Users mainly use the site to connect with business partners, find jobs or expand networks. 

• YouTube –Share promotional videos or educational updates via Youtube. Have Youtube advertise you in between streams! Your ads can get at least 4 billion views a day. Plus, if you have a great promotional video, others can easily share it, expanding your network in a matter of minutes. 

• Instagram –Got that hot new design for a t-shirt? Or how about the slim silhouette of your bleeding edge phone? Show the world what your stuff is made of by creating an Instagram account. Businesses that rely heavily on images and pictures are a shoo-in for Instagram. 

• Google + –For brands that want to make use of SEO, Google + is one of the most important factors in having your brand rise to the top of the list. Google + is very ideal for content sharing and is very compatible with other social sites. 

There are still a lot of social media platforms out there, but choosing the one most suited for your products’ needs can boost your sales and make your consumers know about you more. Think on these features and what your business is all about thoroughly to narrow down accounts you have to manage.

Factors to Consider for Online Publication

There should be a lot of thought put into before making the decision to get into the online publication world focusing on digital marketing instead of going for print publication. As an online marketer and a writer, you should always learn the factors involved before jumping the gun. Here’s a list of these factors that you should put some thought into:

The Value of Time and Money

The resources you have will affect the choice of publication method you make. The two heavy-weight resources are financial and time because they can limit you whether you are already published or not. Financial costs for online publication is considerably less than print, but time will more like be the same or even greater for online writers. Consider your ability to meet deadlines as well, how good are you at managing your time? Print publishing has strict deadlines, but deadlines for online publishing can sometimes be flexible.

Marketing, Distribution, and Audience Reach

This is where online publication has the big advantage over print. Marketing, distribution, and reach is accessible to online writers with a click of a button as they can share links to their articles in several social media platforms. There is also the advantage of “queuing” posts so that they automatically appear at a scheduled time. This is impossible with printed publication as you cannot control when and where your article will end up.

Content and Quality

It is widely known that those who are published in print are more revered compared to their online counterparts. But that doesn’t mean that online writers aren’t producing quality content, in fact they are getting noticed and praised today. Especially those that are published on a credible online marketing news website. As wonderful as it is to be a published author in print, don’t dismiss the online world just yet. Either option has its pros and cons. The best thing for you as a writer to do is to weigh your resources and see which of these options will work best for you in the long run.

The Importance of Citing Sources in Online Publication

There are many hoops a writer goes through before they can get acknowledged by their readers and their fellow writers. Getting the attention of important people is even harder in the world of online publication. With the numerous websites and online marketing news websites producing articles by the dozen, how can a writer standout from all the competition? Building credibility and establishing authority is the fast ticket to getting the attention you, as a writer is looking for and deserves.

The Relationship of Credibility and Source Citing

Source citing is an integral part of the writing and publishing business. It works as a signpost and as an acknowledgement to other writers. Having a number of credible sources will give your article a boost of confidence. Serious readers will be able to identify and relocate the sources and see if the argument or your article in general, is worth their time. Another reason to have cited sources is to impress the editors who will judge your article for online publication. To pass their qualifications, the article you submit must be original and having a list of sources available gives your written work a trustworthy stamp, hence increasing your credibility with everyone who matters in the online publication world.

Research, Cite, and Get Published

All those hours researching on the web for credible sources shouldn’t go to waste. It’s natural for you as a writer to gather all the information you need, in order to give your readers an article worth reading. Get on the fast track to getting published on an online marketing news website through meticulous researching, and of course citing those articles that have helped you along the way.

Plagiarism, the Capital Sin in Writing for Publication

Taking credit for someone else’s work is an insult to the original writer and the readers. Plagiarism is widely frowned upon in the publishing world. It does not matter if it is print or online publication, creating original content is a must. For most writers, research is an integral part of the writing process and it is unavoidable to take inspiration from an article or two. These articles that have sparked inspiration in writing should remain as inspirations or as sources.

Sample Plagiarism Scenarios

If you are having a hard time identifying what counts as plagiarism and what does not, here are some examples that you can use as a guide: 1. Copying an article verbatim without proper credit to the original writer. Copying over 50% of a written work for a single publication is a major case of plagiarism. 2. Transcribing a large portion of an article (20-50%) for more than one paper of the same author without the proper use of quotation marks, reference, or any type of citation. 3. Improper paraphrasing of pages or paragraphs. Changing a few words or changing the order of the paragraph is not enough; this is still considered as plagiarism.

Avoiding Plagiarism

Being able to pin point plagiarism is one step to avoid committing this grievous mistake. Another way to ensure that plagiarism is avoided is to have as many sources as possible and citing them. This does not only make your work more credible, but it also gives you a wider perspective on the topic you have chosen. Making it into the ranks of published author takes hard work, perseverance, and dedication, but when you’ve been published on a credible online marketing news website, you will be on your way. Your readers, your editor, and everyone involved in the writing and publishing process will commend you on your original article, because you’ve earned their praises after all.

Road to Publication

The world of online publication can be perceived by others as a battlefield. Many content writers are eager to get published and see their work posted online. We all want our work to be seen; it’s a chance for us to get more clients, build our business and get a firm reputation in the market. The internet is a very unpredictable place. One day a picture will go viral, then the next thing you know, people have forgotten it. So how do you really get published online? Here’s how:

Have a Touch of Uniqueness

This tip is clearly cliché for most people but it is the number one rule when it comes to online publication. Being distinctive and different gives you the edge towards being noticed. In a pool of content, it is your challenge to have that flickering light of uniqueness to signal your readers that your content is worth being read.

Explore

In order to write impeccable content, you must first solidify your foundation. Exhaust your reading scope and see the world around you. Get ideas and styles for your writing from the books that you read and from here, you can come up with a new idea.

How to Write Irresistible Content

Writing a solid copy that will drive more people to your brand takes skill and precision. In order for a writer to start creating compelling content, one must first enjoy what they are doing. The key to having effective writing output comes when the writer is confident and comfortable in their environment. But that is just the beginning. Here are few ways on how to create irremissible content:

Craft an Eye-Catching Lead

The lead is known to the writer’s world as the introduction to your content. For most short articles, the lead could be the first paragraph or two. In terms of books, it is the first chapter. But when it comes to content, it is usually the first 100-600 words which is composed of your introduction and your point. Your lead should be interesting without being overly long. Tease your readers about your content. Try writing a fascinating story or little-known facts about your subject to entice their attention.

Make Your First Sentence Count

Remember that when it comes to online publication, you are only entitled to have three seconds to capture the attention of your audience. This is the crucial part of writing content. Always make your headline and your first sentence concise. Also, remember not to mislead. Your headline and your first sentence should direct your reader smoothly to your main point.

Content Writing Secrets

Content writing is considered the core of online marketing. Online publication lets you share information with your target audience. Content is where you drive your information towards your audience. Since content writing starts with the written word, producing effective content must first start with mastering words. After that, it does not matter what type of content you write. The constant struggle of a content writer is producing substantial amount of content while keeping the quality high.

Never Leave the Research Phase

Research is the soul of all your content writing. In order to fill your stock of great content ideas, you always need to research. Researching is not confined in the 1st phase of your writing. It should always be an ongoing process.

Use Your Own Voice

When you write, you use your voice to convey information to your target audience. Do not try to copy someone else’s voice when writing content. Content writing should be about you giving your own style, personality and individuality to your brand.

Focus on “The One”

When writing for content, some writers tend to put too much information for fear of having their written output be labeled as bland and not that informative. Each copy you write should have one point. First, write all the details that you have in mind about the subject. Then pick only what you feel is necessary. Narrow it down until your idea is concise and straight to the point.

Ways to Come Up with Original Content

The internet is full of published articles. Some may be self-published under users’ personal blogs, while some can be found on many an online marketing news website, but all the same they are still published. With the billions of articles that are available at a simple search, how can you compete with these online publications? By being original and fresh, of course! Getting into online marketing writing can be hard, but the best thing about this field is there are countless topics you can write about. If you’re still worried about not being original and insightful enough, continue reading and you can learn a trick or two.

 

 

Comprehensively Study the Competitor

Knowing what your competition is writing about gives you the edge. Not only will know the current trends in online marketing, but you will also gather the topics that have already been thoroughly explored and avoid writing about those.

 

Learn How to Newsjack

In simple terms, newsjacking means that you focus on current events that are identified online. Look at what people are talking about or asking about and jump on that bandwagon by writing about that specific topic. Keeping abreast with trends will ensure that you can come up with original material for online publication before anyone else can.

 

Content Enhancers Help

Content enhancers do what the name suggests--they enhance your content! These are the 2 different categories:

• Backup – these enhancers strengthen the points you make in your article. The most common types of backup are numerical facts and figures, which make it possible to quantify and visualize your concepts. Anecdotes provide a backstory for your copy, which give it life. Quotes on the other hand, add credibility to your work.

• Embeds – these are third media content that can be added to your article. Video, photos, and audios are commonly used embeds that make reading an article more enjoyable. Take a dive into writing an original publication of your own. You’ll never know; you might become a featured guest writer for an online marketing news website if you submit your original work.

Perks of Becoming a Guest Author at Marketing Digest

Becoming a published author in a digital marketing online publication like Marketing Digest is a dream come true for many online marketers. It used to take many months, sometimes even years before a first article could get published in print, but with the option of online publication, online marketers do not need to wait that long. With countless of online marketing news websites looking for talented writers to contribute to their articles, it is an opportunity that should not be missed. There are numerous benefits in joining the rank of a published guest author for Marketing Digest.

Gain Exposure

The top priority of any published author is to grab the attention of their reader. Being published at Marketing Digest, will you the exposure you need as it is a highly respected online marketing news website that is consulted by many professionals.

Establish Authority and Credibility

When you have passed the editing stages and your article has been deemed worthy for online publication, your authority and credibility with your audience will also start to build.

Free Promotion

Marketing Digest serves as a source for updates on the online marketing world; it is constantly being monitored by readers. When the website is promoted, your article will also get promoted and your target market will widen.

Immediate Publication

One of the best perks of online publication is the quick publication time. Once you submit your article, and it has passed through the extensive editing process, it is headed immediate publication.

The Badge of Honor

As a special treat for VIP authors, Marketing Digest gives them the chance to sport the badge of honor which links directly to your very own Marketing Digest Profile Page where all your articles can be found. This badge can be added to your website, blog, and even social media post. Stop wasting time on waiting for your article to be published in print. Online publication is the future of media; don’t miss your chance on becoming the next featured author. Sign up for the program now!

Important Factors for Writing an Online Publication Copy

Setting your heart out to be published online is a very achievable goal. There are countless online marketing news websites that are searching for writers to contribute to their publication lineup. Having the foresight on what editors and publishers are looking for in an article will increase your chances of getting published. Here are some few factors you should consider including in your online publication write-up:

Original Content

The most important factor is of course, content. Don’t just settle for good content. Aim for great content. This will help your article stand out from the other submissions. Be sure that your content is interesting, helpful, and fresh, as this will attract more readers.

Keyword

Online publication is all about being searchable in the internet; this is done through strategic incorporation of keywords into the copy. Having a list of keywords that readers will most likely be searching for will help the article get the attention it deserves.

Reeling Headlines

Without a captivating headline, the chances of an article being read are slim. Drawing in readers and possible future subscribers is dependent on how good of a headline you create.

Consistent, Coherent, Cohesive

Articles that are well written are always appreciated by the editors. When you take the time to write a piece that is worth reading, your chances of getting approved for publication increases significantly.

Consider Contributing

Publishing under your own blog maybe the easiest way to get your written work published. The real advantage of contributing to an online marketing news website is the exposure and promotion you can obtain. This gives you more credibility as a writer and the chance to expand your audience. Get to writing and submit an article today!

The Main Differences Between Print and Online Publication Writing

Having your copy published, whether it’s on print or an accredited online marketing news website, is a great honor. One main difference between these two types of publication is the circulation. Once an article is printed, the written work can be picked up and read by anyone who picks up a physical copy, but there is no official count of how many it has actually reached. Unlike with online publication, a writer can keep track who and how many people have read their copy, and even encourage the readers for future subscription.

Advantages of a Printed Article

The biggest advantage of printed copies is the freedom of writing style the author can pursue. A print publishing writer already knows their audience and can speak to them directly through their copies, making their style flexible, depending on the readers. Standards for publishing in print are also a little higher than those online, seeing as they have to maintain prestige as a source of news and reliable information.

Advantages of Online Publication

Although print publication does have a higher standard, online publication has also amped up its standards. Depending on where you submit your copies, most online marketing news websites have strict guidelines for publication too. With the use of SEO strategies like proper keyword use, online features are easily found through the web. Another advantage of technology is the ease of editing, where printed articles can no longer be taken back, with a simple click of a button, the online print can be edited immediately.

Printed publication has stood the test of time, but online publication is becoming more popular these days. Through reputable online publishers, you can write and become a published author quicker. Try submitting an original and insightful piece to an online marketing news website and see where that takes you.

Top 5 Tips for Online Publication Writing

Anyone can type away on their keyboards and self-publish on their blog, but the question is, does anybody actually read what they are writing? With the millions of blogs out there, the likely answer is no. This is where the difference of being published on a reputable and reliable online publication website comes into play. Becoming a contributor or a guest writer for an online marketing news website is a writer’s stepping-stone towards getting an audience. Learning the different tips and tricks to apply for a copy will lead you closer to your articles being published.

Read More

The first step in writer training is reading. You cannot expect yourself to be a good writer unless you’ve read good writing. Take the works you’ve enjoyed reading and admire them, use them for inspiration and you will emulate the same writing style into your copy.

Befriend Your Audience

While writing styles can be different, the common goal is to connect with the reader. Addressing the reader with familiarity makes it easier to capture their attention.

Dedicate Time for Research

Your credibility is at stake when you’re submitting an article for an online marketing news website. Triple check all sources and facts if they are indeed true to maintain a good relationship with your editors, publishers, and your readers.

Write Easy-to-Read Copies

It’s no surprise that online readers do not have much patience to scan through paragraphs. Instead, try using bullet points.

• They stress importance.

• They make copies easier to read.

• They give more information with less effort.

Give Due Credit

When citing a quote or an article, always provide a hyperlink to the source. This makes the article more credible. This also ensures that your copy is an original, and not a work of plagiarism. Now it’s time to start writing and make your dreams of being part of the online publication world come true.