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Latest Web Design News: A Quick Look into Google’s “Mobile-friendly Update”

Latest web design news reports have been buzzing since April 21st, and it’s all because of one thing: Google’s so-called “Mobilegeddon”, or :Google Mice”. What is it about, and why is it important? If you’re a business owner in the current era, you might have probably heard about the growing popularity of mobile-optimized websites. Well, the biggest search engine in the world is now looking to promote them via significant changes made to its mobile search algorithm. According to the article Are The Fortune 500 Ready For Mobile Search? on TechCrunch.com, Google’s latest move makes a lot of sense—mobile penetration rates have proven that more people are accessing the web through mobile devices nowadays.
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Successful Video Marketing Tips

In today’s marketing scene, video is becoming a prevalent form of advertising, especially since almost all social media sites (Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr and Pinterest) support video content.

In this article, let Marketing Digest help you learn the secrets to creating an effective video marketing campaign for your business.

Have a clear goal in mind

To be perfectly honest, just coming up with a clear goal in mind is already a long way to go. Though this could imply a lot of pressure, at least you could expect a better end-result from a goal-driven marketing video. Are you trying to sell your product or service? Increase customer retention? Improve brand recognition and reputation? Educate a viewer about your product and its features? What is your target demographic? Establish a clear goal in mind and make this your basis in creating the video.

Keep them short

You may want to show your audience everything about your product or service (even the littlest details) but unfortunately, due to the hectic world that we’re living in today, viewers have even shorter attention spans. Because of this, it is advisable to come up with a short and striking video advertisement, yet informational and entertaining.

Create a call to action

One common mistake many telemarketers make is creating a great video without attaching a call to action. Your audience may enjoy the video, but if they have no idea where to go after watching it, the video advertisement failed to be successful. A call to action could be something simple, like a simple link to your website of an offer of a discount for any customer who mentions the video in your store. Be creative.

They say the year 2015 has been dubbed as “The Year of Video Marketing”, since businesses are learning to think of fresh and inventive ways of using the medium to their advantage. Video marketing provides a wide range of directions where you can go, so have fun in experimenting and searching for the right format for you and your business!

For more sizzling marketing news and insights, please feel free to visit our website at http://marketingdigest.com/

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I’ve got SEO News for you: The Top SEO Trends to Know About for 2015

SEO is extremely dynamic—it’s constantly changing day by day, the latest being Google’s algorithm update referred to as the “Mobilegeddon” or “Google Mice”, which focuses on mobile rankings and everything related that was instigated last April 22. As Forbes contributor and SEO guru Jayson DeMers puts in his article The Top 7 SEO Trends That Will Dominate 2015, the SEO industry in 2014 and beyond is virtually unrecognizable from that of 2011 and earlier. That being said, the constant changes that come to SEO also influence the best practices for the industry, as well as how companies should execute their SEO campaigns. If you haven’t been following the latest SEO news on online publications like the Marketing Digest, this article aims to get your feet wet on the latest updates. Here are a few to get you started.
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Reputation Marketing Insights: Why Some Negative PR Become Positive PR

Sacha Baron Cohen’s infamous fictional character, Borat, from the 2012 film of the same title, travels to the U.S. to learn about American culture “for make benefit glorious nation of Kazakhstan,” while at the same time inadvertently making fun of his home country. As with most of the actor’s movies, Borat was criticized for its anti-Semitic and homophobic themes, yet on the other hand, gave the former Soviet state a threefold increase in tourism. On a different spectrum, Kenneth Cole wasn’t as lucky. When it tweeted about the ongoing uproar in Cairo, supposedly because they have heard about the availability of the brand’s 2011 spring collection, the collective reaction in media was, needless to say, swift and punishing. A day after the contentious tweet, the brand issued an apology tweet, but the damage had been done.
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The Charm of Mobile Marketing

At the moment you wake up, what is the very first thing that comes to your mind? Is it your breakfast or your mobile phone? People are addicted to their mobile phones nowadays. And this is a great avenue to engage with your target market through mobile marketing.

The whole idea of going mobile is convenience. Yet, some businesses are still not convinced with the power of mobile marketing as a contributing factor to their business’ success. A 5-inch gadget can be capable of helping your business a lot.

• Your customers are searching for you on mobile 
• You need to adapt to the new business economy 
• Your competitors are already using it 
• Better engagement with prospects 
• Customization Better analytics

Mobile Apps on the Go

With lots of consumers chasing after their favorite products online, it is quickly becoming necessary for your business to establish a mobile app.

While the majority focuses on building mobile-friendly sites, creating an app for your business can be an innovation that will lead to more leads for your business. An app would be easier to navigate, and is capable of providing better news and insights regarding your business.

Moreover, feedback from users is easily obtained through rates and reviews. The data from these apps can be used as references for future business discoveries and innovations.

Creating an Effective App

Do not underestimate the power of aesthetics! High ranking mobile applications noticeably have fascinating graphic designs and navigable features. First impressions matter and how an app looks is undeniably one of the significant influences that make mobile users stay. Millions of people on mobile are currently looking for an app that will benefit their needs. Don’t let go of this opportunity. Marketing Digest is inviting you to be a part of our Authorship Program. If you want to contribute to the marketing industry, give tips and advice on the latest marketing trends, talk to us now. http://marketingdigest.com/

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Social Marketing Insights: Avoid a Social Media Marketing Fallout

Companies should be careful about their choice of content for social media marketing (SMM). After all, their social media account is an extension of their brand. SMM sees hits and misses every year, and 2014 was no different. From DiGiorno’s misuse of the #WhyIStayed hashtag to the New York Police Department helping people “detangle their hair,” the fallout from these SMM disasters will leave a mark on your brand for years to come. If it was an honest mistake, fine; but make sure you learn from the experience.
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Mobile Marketing News: Many Believe in Programmatic, But Few Use It

A recent study by the Interactive Advertising Bureau (IAB) revealed that 76 percent of marketers said programmatic ads are important. So why are only 27 percent actually buying them? Adweek’s Lauren Johnson reported this odd trend in mobile marketing news article: “IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It.” Even with “programmatic” being a buzzword in the advertising sector of late, it turns out that most don’t really understand what it is and how it works.
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Become a Published Author Today

Marketing Digest aims to help aspiring authors turn their dreams into reality by creating the Authorship Program. The program also wishes to provide a venue for online marketing industry experts to connect with and engage their audience through their valuable, helpful, useful, high-quality content. Find out more about this big opportunity and discover the benefits of having your work published at our website.

Gain exposure

Being published on a soon-to-be-well-known marketing news site is an important step towards acquiring the introduction and the following that you’ve always wanted. So go ahead, submit your work, pass our editorial guidelines, and you’re off to achieving the right publicity.

Establish a good reputation

When viewers see that you’re consistently making amazing, informative and quality articles, you’re already building an authority and credibility along the way. This leads to a larger following and greater publicity.

Get published instantly

As soon as you pass our editorial guidelines, your article could already be published on our site. Gone are the days when you have to wait for months – even years – to get published.

So what are you waiting for? This could be your lucky break, so better grab this big opportunity ASAP. Registering and submitting content for the program is as easy as 1-2-3. Just check out our website for more details: http://marketingdigest.com/

PPC Insights: The Why and How of Effective Pay-Per-Click Advertising

Since its debut in the late 1990s, pay-per-click (PPC) advertising has become a staple of online marketing. Despite facing stiff competition from other fronts like social media, PPC advertising continues to thrive and evolve. As a matter of fact, there many PPC news articles that feature updates and tips on how to properly pull off a PPC campaign. Before initiating your own PPC campaign, it always pays to question your objectives. How would your competitors initiate and maintain their own PPC campaigns? Do you have enough money to conduct a campaign at your competitor’s scale? More importantly, what will you do if the PPC campaign doesn’t generate the results you want?
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The Importance of Infographics in Content Marketing

Do you know how many people are visiting your website every day? Are you aware of what makes them stay or leave your page? With the fast-paced advancement of technology in this era, people value multi-tasking more than focusing on a single task that too many words might exhaust them. This welcomes the advantage of using infographics for content marketing and other SEO campaigns.

An infographic can definitely make your business goals attainable with well-researched information, edited data and compelling graphic design.

Reasons to Get on the Infographics Bandwagon

Here are the top reasons why infographics positively contribute to online marketing campaigns:

• Your targeted audience don’t have enough time to read a thousand words 
• Infographics are more attractive and compelling 
• They establish greater brand awareness 
• Infographics are easy to share and can really go viral 
• These materials are more comprehensive 
•  People believe in numbers and visual proof 
• Using significant statistics positions you as an expert

Visual Content: Driving Success in the Mobile World

In this age of mobile screens, Instagram, and Twitter, people’s attention spans are getting shorter, so they demand content that can be easily digested at a glance. At the same time, businesses should not be filled with fluff content. A good business site provides news and insights for their customers to consume. It’s not good enough to make people come to your site; you’ve got to give them reasons to stay, and you can do that with great, informative visuals.

Why You Should Make Mobile Your New Home

Mobile is the future. That is the undeniable truth when it comes to business or socializing. A lot is being done with just one smartphone.

So here are a couple of reasons why you, as an online marketing business man, must optimize your site for mobile.

1. Mobile has great reach. Think about it. Almost all people have mobile devices. Ask around and you might have a hard time finding someone who doesn’t have a smartphone or access to it anywhere. More people on mobile devices means more people who can see, want, or avail of your products.
2. Mobile users are different. According to some statistics, mobile users tend to spend more money than desktop users. More often than not, mobile users like to impulse buy. 
3. Mobile users love mobile optimized sites. If your site is easy to navigate via smartphones, they will like your brand more. Some content can look great on desktop PCs, but sometimes they are very awkward on smartphones. Consumers tend to get frustrated if they have to pinch, zoom in, or even squint just to read your content.

See the Difference. Optimize Now

So you see, when it comes to any online material, whether it’s e-commerce or online publication sites, mobile is the dark horse of digital marketing. If your site is still not optimized for mobile, you should get on the bandwagon and do it now. Consult with trusted online marketing professionals and see for yourself the wonders of the mobile world.

Getting Them to Talk about You

As the world of social media grows, people tend to look for anything they want online. So credible online marketing news websites always encourage their readers to take to social media when they are advertising or selling products or services.

But is just simple sharing on online publications enough?

Building Relationships

People don’t just want some website mindlessly talking about their product. They want to feel that the seller also cares about them. The best way to do this is to practice engaging with your customers. Remember that social media platforms are a two-way road. Don’t just plug your services and products. Ask opinions, answer queries, share thoughts and open discussions that your followers can talk about. These in turn would endear you to them, thus making them appreciate your product or services more.

If you already have a great SEO strategy, that’s great. But, ultimately, it is the people who will see to it that your brand is on top of the marketing pile.

Like, Tweet or Instagram? The Right Social Media Platform for You

Online publication can be a bit tricky especially if you are unsure on what social media platform would best suit your online marketing strategy. With so many to choose from, and so many special features, it can be as confusing as deciding what or where to eat with your loved ones! Here are the best known social media platforms and their main features:

• Facebook –the Swiss army knife of social media. You can share photos, updates and other information in this social media platform. It has over 1.3 billion users that can follow, like or share your posts. No matter what type of business you are, Facebook would help you big time in spreading the word about yourself. 

• Twitter –Twitter allows you to disseminate information about your product in real time. If your business relies on being the one always in the know and reporting to your consumers, Twitter is a must to connect easier with patrons. Plus, Twitter can ‘promote’ your Tweets, making it appear in newsfeeds of users who may be interested in what you have to say. 

• LinkedIn –is the professionally-inclined social network with most users being 35 years old or older. Dominating platforms on this site are finance, marketing and legal sectors. Users mainly use the site to connect with business partners, find jobs or expand networks. 

• YouTube –Share promotional videos or educational updates via Youtube. Have Youtube advertise you in between streams! Your ads can get at least 4 billion views a day. Plus, if you have a great promotional video, others can easily share it, expanding your network in a matter of minutes. 

• Instagram –Got that hot new design for a t-shirt? Or how about the slim silhouette of your bleeding edge phone? Show the world what your stuff is made of by creating an Instagram account. Businesses that rely heavily on images and pictures are a shoo-in for Instagram. 

• Google + –For brands that want to make use of SEO, Google + is one of the most important factors in having your brand rise to the top of the list. Google + is very ideal for content sharing and is very compatible with other social sites. 

There are still a lot of social media platforms out there, but choosing the one most suited for your products’ needs can boost your sales and make your consumers know about you more. Think on these features and what your business is all about thoroughly to narrow down accounts you have to manage.