Organic search can be a key starting point for brands and marketers who want to reach their target market. According to a study released by the National Retail Federation (@NRFnews), search marketing (including SEO) was the most effective source for acquiring new customers for 85% of retailers last year. Listed below are some valuable SEO tips you can apply to increase traffic to your website, boost lead generation and conversions, and increase profits for your business. Fundamental SEO Tactics to Master in 2015 In his article for Search Engine Land (@sengineland), entitled “5 Essential SEO Techniques To Master In 2015,” Jim Yu listed down some of the ways marketers can improve their organic search initiatives. Yu advised brands and marketers to align their content and SEO departments to achieve maximum results.
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