Like internet marketing, SEO is ever changing and evolving. It’s not just about keywords anymore, or the rankings, or even who has the most traffic. With the internet only getting bigger, the competition is tougher and getting your business to stay afloat can be a daunting task.
There is no exact timeframe as to when SEO will start working for you. There are a lot of factors for it to be successful—is the website well maintained? How long it has been running? How much content does it hold? How much SEO work has been done to it in the past? It can be very frustrating, but patience is a necessary virtue when you decide to do SEO. However, since internet marketing is the largest marketing platform today, not having the proper strategies is like asking for business suicide.
Successful SEO doesn’t happen in 3 months, or 4, or even 6. You may start to see a change in visits and even sales in a few months’ time, but this doesn’t mean success. The key to successful SEO is in maintaining it rather than constantly changing it when you do not immediately see a difference. So if you don’t see the results you want in a few months, stopping it unadvisable because you might as well be throwing away your money and efforts.
Ranking in all possible marketing platforms is important, but it’s only one aspect of the SEO effort. You should not focus on it alone. Being in the top ranking is useless if you are not generating leads and sales, which is the outcome you want. When you look for SEO firms to hire, choose one that can keep their eye on the multi-faceted goal.
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