Mobile devices have drastically changed the way consumers search for and purchase products and services online. Millions of people use their smartphones to access mobile browsers and apps to perform a multitude of tasks—from watching videos and reading books, to shopping and checking social networking accounts. According to mobile marketing news found in various blogs, apps are now seen as an effective means of reaching out to leads and customers, as well as promote brands. Indeed, marketers are using apps to generate new sources of revenue for their clients.
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