Responsive web design has become vital to brands and businesses that want to maintain a strong online presence. In their article “7 Business Advantages of Responsive Web Design,” TheByte9.com (@thebyte9) team described responsive web design as “a web design and development technique that creates a site or system that reacts to the size of a user’s screen.” Essentially, this practice improves user experience when the site is being accessed on a smartphone or tablet. The main driving factors for the implementation of responsive web design are changes in consumer online browsing habits, as well as changes in consumer buying habits. These days, ranking first on the search results for a keyword isn’t the only thing that matters, as search results change based on context, the user’s location, and the device being used.
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