One of the main challenges for mergers and acquisitions is creating a single, clear brand identity for the restructured organization. Especially now that most marketing efforts are directed in the digital world, how can a restructured organization rebrand itself, yet still maintain a strong lead in the playing field? MarketingSherpa’s (@MarketingSherpa) case study on Aptean (@Aptean), highlighted in their article “Brand Marketing: Rebranding effort puts $21 million in sales pipeline,” provides some online marketing insights on how a global company formed via acquisition was able to generate a $21 million sales pipeline through its rebranding endeavors.
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