Friday, 27 February 2015

Important Factors for Writing an Online Publication Copy

Setting your heart out to be published online is a very achievable goal. There are countless online marketing news websites that are searching for writers to contribute to their publication lineup. Having the foresight on what editors and publishers are looking for in an article will increase your chances of getting published. Here are some few factors you should consider including in your online publication write-up:

Original Content

The most important factor is of course, content. Don’t just settle for good content. Aim for great content. This will help your article stand out from the other submissions. Be sure that your content is interesting, helpful, and fresh, as this will attract more readers.


Online publication is all about being searchable in the internet; this is done through strategic incorporation of keywords into the copy. Having a list of keywords that readers will most likely be searching for will help the article get the attention it deserves.

Reeling Headlines

Without a captivating headline, the chances of an article being read are slim. Drawing in readers and possible future subscribers is dependent on how good of a headline you create.

Consistent, Coherent, Cohesive

Articles that are well written are always appreciated by the editors. When you take the time to write a piece that is worth reading, your chances of getting approved for publication increases significantly.

Consider Contributing

Publishing under your own blog maybe the easiest way to get your written work published. The real advantage of contributing to an online marketing news website is the exposure and promotion you can obtain. This gives you more credibility as a writer and the chance to expand your audience. Get to writing and submit an article today!

Wednesday, 25 February 2015

Keeping Up with SEO Trends

Have you ever considered search engine optimization to help boost your business’s online presence? Nowadays, SEO is important and a must for every business. It can help to rank your website at the top in all the relevant search engines. Adversely, paid advertising will only help improve your site’s ranking in a particular search engine. One of the most common misbeliefs about search engines is that Google totally dominates the web search activity. It is indeed popular but it still only accounts for a little over a half of the search activity on the internet.

With more internet users finding their way to the internet for research and shopping, there is no end in sight for your business’s potential growth. More and more websites will spring up all the time and with more customers looking for goods and services, the marketplace is wide open. The competition is hard. Everyone is aiming to get at the top spot in the search engines’ result list.

It would be great to have a dominating presence in Google but it is also important to not dismiss the other search engines in your online marketing plan. SEO can be tricky but with the right strategies, your business will reach success. Visit Marketing Digest, an online marketing news website, to keep up with the latest news about online marketing.

Tuesday, 17 February 2015

The Main Differences Between Print and Online Publication Writing

Having your copy published, whether it’s on print or an accredited online marketing news website, is a great honor. One main difference between these two types of publication is the circulation. Once an article is printed, the written work can be picked up and read by anyone who picks up a physical copy, but there is no official count of how many it has actually reached. Unlike with online publication, a writer can keep track who and how many people have read their copy, and even encourage the readers for future subscription.

Advantages of a Printed Article

The biggest advantage of printed copies is the freedom of writing style the author can pursue. A print publishing writer already knows their audience and can speak to them directly through their copies, making their style flexible, depending on the readers. Standards for publishing in print are also a little higher than those online, seeing as they have to maintain prestige as a source of news and reliable information.

Advantages of Online Publication

Although print publication does have a higher standard, online publication has also amped up its standards. Depending on where you submit your copies, most online marketing news websites have strict guidelines for publication too. With the use of SEO strategies like proper keyword use, online features are easily found through the web. Another advantage of technology is the ease of editing, where printed articles can no longer be taken back, with a simple click of a button, the online print can be edited immediately.

Printed publication has stood the test of time, but online publication is becoming more popular these days. Through reputable online publishers, you can write and become a published author quicker. Try submitting an original and insightful piece to an online marketing news website and see where that takes you.

Sunday, 15 February 2015

Top 5 Tips for Online Publication Writing

Anyone can type away on their keyboards and self-publish on their blog, but the question is, does anybody actually read what they are writing? With the millions of blogs out there, the likely answer is no. This is where the difference of being published on a reputable and reliable online publication website comes into play. Becoming a contributor or a guest writer for an online marketing news website is a writer’s stepping-stone towards getting an audience. Learning the different tips and tricks to apply for a copy will lead you closer to your articles being published.

Read More

The first step in writer training is reading. You cannot expect yourself to be a good writer unless you’ve read good writing. Take the works you’ve enjoyed reading and admire them, use them for inspiration and you will emulate the same writing style into your copy.

Befriend Your Audience

While writing styles can be different, the common goal is to connect with the reader. Addressing the reader with familiarity makes it easier to capture their attention.

Dedicate Time for Research

Your credibility is at stake when you’re submitting an article for an online marketing news website. Triple check all sources and facts if they are indeed true to maintain a good relationship with your editors, publishers, and your readers.

Write Easy-to-Read Copies

It’s no surprise that online readers do not have much patience to scan through paragraphs. Instead, try using bullet points.

• They stress importance.

• They make copies easier to read.

• They give more information with less effort.

Give Due Credit

When citing a quote or an article, always provide a hyperlink to the source. This makes the article more credible. This also ensures that your copy is an original, and not a work of plagiarism. Now it’s time to start writing and make your dreams of being part of the online publication world come true.