Wednesday, 27 May 2015

A Place for Everything, and Everything in That Place

The Internet is a wonderful place. With its sheer diversity of information, coupled with the power of search engines, it has made life so much easier, and is arguably the driving force behind the Information Age. As more and more people get connected to the Web, the information it contains can only increase.

Information Overload

However, with the increase of information, there is an increased risk of overload. With all the sources of content that are presented to the average netizen, even with just one simple Google search using one keyword, there is so much to process and sift through. The natural tendency is to just check the first few search engine results, of course, but this method is often inefficient when you want to look for news and insights on particular subjects.

Have a One-Stop Marketing Site

Online marketing is one such example: while a business owner or marketing professional might want to find out more about online marketing by doing a search about it, it will likely be difficult and time-consuming to process and filter out the most relevant and timely articles. In a speed-oriented world, this will not do.

That is why the idea of content curation came about. The idea is very simple: just like museums show only the most valuable and choice pieces that are related to their focus, content curation sites feature only the most timely, relevant news and insights related to their topic.

Small business owners or digital marketers may want a place to get their fix of online marketing analyses and information. While the old maxim goes “a place for everything, and everything in its place”, there are certain subjects that are so important, even having several places to look at and check can be a hassle. With the power of content curation sites, the ideal point of having a “one-stop shop” for content related to an industry has arrived.

Friday, 22 May 2015

Helpful Content Marketing Tips to Overcome Today’s Biggest Challenges

"When you read content marketing news today, you’ll frequently find strategies, tips, and challenges faced by business owners and marketing professionals alike. Contrary to what you might be thinking, the news doesn’t report challenges to discourage you but to help you succeed. When you know the major challenges you might face, you can better prepare for them. highlights the biggest content marketing challenges of today, citing numerous issues like insufficient resources, growing competition, quality maintenance, shift to paid promotion, impatience with results, keeping up with publishing schedules, wrong scope of focus, risk aversion, long-term sustainability, producer burnout, and ROI measurement. These challenges should be taken seriously by content marketers; however, marketers don’t need to worry too much as there are many steps they can take to overcome them."

Get Better by Submitting Content

Many people have trouble with getting feedback, particularly if it’s negative feedback. Be honest: if someone disagrees with a claim or statement you make, you will most likely feel threatened and somehow attack that person, or feel ashamed and agonize over that criticism. It’s perfectly natural. So when some site owners or admins of groups see their content criticized in the comments section of an article they wrote, they tend to not respond well.

When a site owner gets used to the idea that his content’s quality should not be questioned, the tendency is that he’ll stop holding himself accountable, and the quality of the content will dip. If you’re a digital marketer with your own site, you may worry about this sometimes.

What Doesn’t Kill You…

That’s why contributing content to sites other than your own has a major advantage: it puts pressure on you to bring your A game. When you own your own domain and make your own content, it’s easy to fall into the trap of complacency. Being a guest author, especially on a site with rigorous standards, puts pressure on you to make something worth reading and sharing. has an authorship program in place that invites subject matter experts in digital marketing to share their thoughts with a wider audience. While the program is an open invitation, it is also, in a way, an open challenge. There are quality guidelines to which all contributors must adhere… and should they pass, their content could be published for a better chance at exposure.

So, for those ready to accept the invitation and the challenge, go to and get ready to step up your game.

Wednesday, 20 May 2015

Ecommerce Marketing News and Tips that Help Improve Customer Service

"As shopping moves online, ecommerce is becoming the new norm in retail. Statistics show that business-to-consumer ecommerce sales in the U.S. reached $593.16 billion in 2012 alone, and and has been snowballing ever since. While ecommerce has shown that a shop’s revenue can increase dramatically, businesses should also invest in customer service to address the increase in transaction barriers. In an article for identifies essential customer service benchmarks that can improve ecommerce business. She also provides critical ecommerce marketing tips that can help boost both sales and customer loyalty. Here are some improvements businesses should include in their ecommerce sites."

Monday, 18 May 2015

Helpful Online Marketing Tips when Investing in Marketing Automation

"Marketing is an essential tool in keeping a business alive, and without it your products or services won’t reach the right target market. In the field of online marketing, there has been a lot of buzz surrounding the process of marketing automation, and it’s not that hard to see why: Companies utilizing marketing automation platforms experienced a 451 percent increase on their qualified leads and an average of 53 percent uptick on their conversion rates. As enticing as it may sound, however, not all businesses are cut out to utilize marketing automation due to several factors. Here are some helpful online marketing tips from experts to help you determine whether your business can benefit from a marketing automation platform or not."

Saturday, 16 May 2015

Several Effective Local Marketing Tips to Remember to Win on Local SEO

For Max Gladwell, writing for the Huffington Post, the best way to win local SEO requires the combination of technology and services. These effective local marketing tips, along with combining technology and human touch, can greatly contribute to your local SEO success. According to Gladwell, Gladwell says that the foundation of any local SEO strategy is to have a store locator. This often becomes the face of the brand, other than being an address list. When integrated with social media and advertising, not to mention a group of highly satisfied and engaged customers, a local business can get more traffic and generate more sales.

Friday, 15 May 2015

To Be Credible, Be a Guest

As the power of the Internet has grown, so has the propensity of many people to try to establish themselves as subject matter experts online. Whether they’re motivational speakers, fitness experts, or authorities on finance, virtually (pun intended) everyone has put up a blog to put in their own two cents to about any subject. And digital marketing is no different.

There are many facets of digital marketing, ranging from technical aspects that focus on analytics, search engine optimization, and other digital tools and tactics, or softer aspects such as how to create user-friendly experiences, or shareworthy content. With so many niches, it’s no wonder a lot of people set up their own blogs and try to establish themselves as marketing gurus. Chances are, you’re trying as well.

The Power of Guest Authorship

While there is nothing wrong with having your own domain, consider that not everyone will immediately flock to your corner of the Internet. Even the most charismatic and intelligent influencers did not have authority right away; it had to be built, little by little, and it certainly didn’t happen from them staying where they are and just shouting, so to speak.

So how do you establish authority? Don’t stay on your own soapbox; instead, go out and find audiences and get their attention. This can be done by doing guest postings on authoritative sites other than your own. is a site that hosts articles and content on marketing, with the aim of providing value to digital marketers everywhere. Part of their mission is their authorship program, which gives subject matter experts the opportunity to add to the ever-continuing conversation on digital marketing. With aggressive promotion using both paid and organic methods, this site is geared up to be a great stage from which marketers can make themselves heard.

Thursday, 14 May 2015

Web Design News: How You Can Achieve a Mobile Responsive Web Design

In case you haven’t heard by now, recent web design news says that Google’s new update favoring mobile responsive web design rolled out on April 21, 2015. This update is Google’s response to the rising number of mobile device users who demand better performance on their handy mobile phones. This means that if your website is not optimized for mobile devices then chances are that you are going to lag behind in the search results. Even if your website is mobile optimized, you still have a lot of catching up to do to get your website up to speed.

Tuesday, 12 May 2015

SEO News: It’s Time to Conduct a Thorough Content Audit for Your Site

Content audits are necessary to ensure your website is functioning properly, as well as to find any errors that need correction. Like any sort of maintenance, content audits should be done every once in a while to evaluate your website or before and after a major change in the industry. This way, you can keep your website updated according to the latest SEO tips. While most people think that audits are tough, it really comes down to a few simple steps

Monday, 11 May 2015

How to Create a Compelling Online Content

It’s not a secret that great content on a website is the key to open many doors to social sharing, links, and of course, traffic. Search engines work by operating in on the word patterns users are using and looking for and returning relevant content to them. But simply put, if your content is not good enough or not compelling enough to attract good and natural links, you wouldn’t be able to generate high quality backlinks to your site. So how do you create compelling content?

Create content that your target audience can relate to. Content that helps them with their problems. While you can’t deny the fact that people love to share data, whether it’s about the average person’s shoe size, the healthiest meal to try, or the craziest prank ever plotted, unique information can spread like a wildfire on the web. And while it’s spreading, your brand is being exposed too to a wide range of audience. Most people are visual learners. They love images, especially in the form of infographics. Try sharing information in a visual format and satisfy a user base that’s largely underserved by the web’s mostly text-based.

Good content isn’t enough. To get results, your stuff has to be jaw-droopingly good. And while you’re at it, make sure you are updated on the latest and hottest trend in online marketing. A good online marketing news website like Marketing Digest has you covered.

Sunday, 10 May 2015

Reputation Marketing News: Maintaining a Good Image is Key to Success

These days, one bad review or an angry comment from an unsatisfied customer can create a PR nightmare for any business. Most businesses make the mistake of responding in the wrong way and instead of fixing things they only add more fuel to the fire, causing more backlash and damage. Reputation management is more than just going on social media to promote your products and services, and how you are seen by your customers really matters. To promote a good reputation for your business, you should keep up with the latest reputation marketing news and techniques to better manage your online image.

Friday, 8 May 2015

Social Marketing Tips to Help You Get the Most Out of Social Media

"It is also important to note that social media is very different from search engine optimization. SEO is all about attracting audiences through ranking for conversion purposes whereas social media is more about generosity: you give before you receive. You have to create a favorable impression, establish trust and prove your value before people follow you. SEO is more on technicalities while social media plays on people’s creative, emotional side. Although social media is a vast pool of prospects, you can’t draw everyone in. You need to focus and segment your target according to their needs and wants in order for your message to be heard. If you take the niche-based approach, your business improves its relevance and your prospects will certainly increase. Here are effective social marketing tips to make your digital efforts more personalized."

Wednesday, 6 May 2015

Boost Your Sales with Social Media

Social media has become an important part of any business’s marketing strategy and client base development platform. Having a good, flexible, and well-managed presence in each of the big three social networks, Facebook, Twitter, and Google+, is a must for any business to help reach success and growth. While large businesses may have the budget to spend for their marketing, smaller companies too can be competitive and boost their sales through social media. Consider using these strategies to boost your sales:

  • Make customer service your priority. –Facebook or Twitter are the first and easiest customer-service resources your consumers will rely on and the last thing you want are unhappy consumers sharing their negative experiences with other followers. To prevent this, stay on top of customer issues by responding to queries quickly and providing a solution.
  • Never underestimate the power of a hashtag. –You don’t need high technology to produce results for your brand. Create a compelling visual, direct link for purchase and add a relevant hashtag.
  • Get personal with your audience. –Your social media is a platform to engage with your consumers. Share non product-related stories and visuals that will stimulate positive emotions that can lead to “sharing”.
  • Social media and mobile are closely associated. –Facebook mobile app is a perfect place to reach high volume of buyers on-the-go.

Knowing the trends on social media can be of great help too. Visit Marketing Digest, your reliable online marketing news website, for the hottest news on digital marketing.

PPC Tips to Enhance Your Campaigns: 7 Google AdWords Tools to Try

Pay per Click (PPC) advertising through Google AdWords is probably one of the best forms of advertising for small businesses today. Aside from market dominance and manageable cost, the search engine giant also released multiple tools that small business owners can take advantage of. Here are some of Word Stream’s savvy PPC tips— for your campaigns.

Monday, 4 May 2015

Mobile Marketing News Update: Why Marketers Must Focus More on Mobile

An online marketing news website, Marketing Digest, reported that online marketing experts predict that mobile will soon dethrone desktops, given the former’s ever-increasing use that’s significantly changing the way people research and purchase products. Between 2012 and 2018, analysts estimate a 250% increase in smartphone users. ComScore also found that most people spend 60% of their time online through their mobile devices. This just means marketers must approach mobile more seriously in order to obtain maximum benefits from the surge. Econsultancy analyzed their own data gathered during the 2014 Christmas season. Findings are summarized below

Friday, 1 May 2015

Pass the Criteria to Get Published

In the effort to make online marketing publication more credible, online marketing news websites who encourage guest authors to submit their articles for publication have set a strict criteria. This is a quality control measure to ensure that all articles published on their website are up to the highest standards. After all, it’s not just the author’s name and credibility that’s on the line, it’s theirs too.

Contributor Content Criteria

It’s not an easy task to create content that will immediately impress editors and publishers. To help encourage aspiring writers succeed in the online publication realm, here’s the criteria to follow.

  1. All content submitted should be focused, coherent, cohesive, and concentrates on an important topic related to the online marketing scene.
  2. Make sure your article is informative, educational, and useful for readers.
  3. Contributors are expected to submit well-written content.
  4. Short and concise paragraphs are recommended.
  5. Strictly no plagiarizing or paraphrasing existing content. All written works should be original and unique.
  6. Research all articles thoroughly. Only present facts from substantial and trusted sources.
  7. When required, properly cite ideas, phrases, or quotes.

Putting your best foot forward and submitting content that passes the benchmark will give any writer a boost in confidence. Keep writing and researching, the dream of being a published writer and an authority in online marketing is within your reach through Marketing Digest.