Companies should be careful about their choice of content for social media marketing (SMM). After all, their social media account is an extension of their brand. SMM sees hits and misses every year, and 2014 was no different. From DiGiorno’s misuse of the #WhyIStayed hashtag to the New York Police Department helping people “detangle their hair,” the fallout from these SMM disasters will leave a mark on your brand for years to come. If it was an honest mistake, fine; but make sure you learn from the experience.
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