Monday, 1 June 2015

Like, Tweet or Instagram? The Right Social Media Platform for You

Online publication can be a bit tricky especially if you are unsure on what social media platform would best suit your online marketing strategy. With so many to choose from, and so many special features, it can be as confusing as deciding what or where to eat with your loved ones! Here are the best known social media platforms and their main features:

  • Facebook –the Swiss army knife of social media. You can share photos, updates and other information in this social media platform. It has over 1.3 billion users that can follow, like or share your posts. No matter what type of business you are, Facebook would help you big time in spreading the word about yourself. 
  • Twitter –Twitter allows you to disseminate information about your product in real time. If your business relies on being the one always in the know and reporting to your consumers, Twitter is a must to connect easier with patrons. Plus, Twitter can ‘promote’ your Tweets, making it appear in newsfeeds of users who may be interested in what you have to say. 
  • LinkedIn –is the professionally-inclined social network with most users being 35 years old or older. Dominating platforms on this site are finance, marketing and legal sectors. Users mainly use the site to connect with business partners, find jobs or expand networks. 
  • YouTube –Share promotional videos or educational updates via Youtube. Have Youtube advertise you in between streams! Your ads can get at least 4 billion views a day. Plus, if you have a great promotional video, others can easily share it, expanding your network in a matter of minutes. 
  • Instagram –Got that hot new design for a t-shirt? Or how about the slim silhouette of your bleeding edge phone? Show the world what your stuff is made of by creating an Instagram account. Businesses that rely heavily on images and pictures are a shoo-in for Instagram. 
  • Google + –For brands that want to make use of SEO, Google + is one of the most important factors in having your brand rise to the top of the list. Google + is very ideal for content sharing and is very compatible with other social sites. 
There are still a lot of social media platforms out there, but choosing the one most suited for your products’ needs can boost your sales and make your consumers know about you more. Think on these features and what your business is all about thoroughly to narrow down accounts you have to manage.

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