So here are a couple of reasons why you, as an online marketing business man, must optimize your site for mobile.
- Mobile has great reach. Think about it. Almost all people have mobile devices. Ask around and you might have a hard time finding someone who doesn’t have a smartphone or access to it anywhere. More people on mobile devices means more people who can see, want, or avail of your products.
- Mobile users are different. According to some statistics, mobile users tend to spend more money than desktop users. More often than not, mobile users like to impulse buy.
- Mobile users love mobile optimized sites. If your site is easy to navigate via smartphones, they will like your brand more. Some content can look great on desktop PCs, but sometimes they are very awkward on smartphones. Consumers tend to get frustrated if they have to pinch, zoom in, or even squint just to read your content.