Comprehensively Study the CompetitorKnowing what your competition is writing about gives you the edge. Not only will know the current trends in online marketing, but you will also gather the topics that have already been thoroughly explored and avoid writing about those.
Learn How to NewsjackIn simple terms, newsjacking means that you focus on current events that are identified online. Look at what people are talking about or asking about and jump on that bandwagon by writing about that specific topic. Keeping abreast with trends will ensure that you can come up with original material for online publication before anyone else can.
Content Enhancers HelpContent enhancers do what the name suggests--they enhance your content! These are the 2 different categories:
• Backup – these enhancers strengthen the points you make in your article. The most common types of backup are numerical facts and figures, which make it possible to quantify and visualize your concepts. Anecdotes provide a backstory for your copy, which give it life. Quotes on the other hand, add credibility to your work.
• Embeds – these are third media content that can be added to your article. Video, photos, and audios are commonly used embeds that make reading an article more enjoyable. Take a dive into writing an original publication of your own. You’ll never know; you might become a featured guest writer for an online marketing news website if you submit your original work.