- Make customer service your priority. –Facebook or Twitter are the first and easiest customer-service resources your consumers will rely on and the last thing you want are unhappy consumers sharing their negative experiences with other followers. To prevent this, stay on top of customer issues by responding to queries quickly and providing a solution.
- Never underestimate the power of a hashtag. –You don’t need high technology to produce results for your brand. Create a compelling visual, direct link for purchase and add a relevant hashtag.
- Get personal with your audience. –Your social media is a platform to engage with your consumers. Share non product-related stories and visuals that will stimulate positive emotions that can lead to “sharing”.
- Social media and mobile are closely associated. –Facebook mobile app is a perfect place to reach high volume of buyers on-the-go.
Knowing the trends on social media can be of great help too. Visit Marketing Digest, your reliable online marketing news website, for the hottest news on digital marketing.