There are many facets of digital marketing, ranging from technical aspects that focus on analytics, search engine optimization, and other digital tools and tactics, or softer aspects such as how to create user-friendly experiences, or shareworthy content. With so many niches, it’s no wonder a lot of people set up their own blogs and try to establish themselves as marketing gurus. Chances are, you’re trying as well.
The Power of Guest AuthorshipWhile there is nothing wrong with having your own domain, consider that not everyone will immediately flock to your corner of the Internet. Even the most charismatic and intelligent influencers did not have authority right away; it had to be built, little by little, and it certainly didn’t happen from them staying where they are and just shouting, so to speak.
So how do you establish authority? Don’t stay on your own soapbox; instead, go out and find audiences and get their attention. This can be done by doing guest postings on authoritative sites other than your own.