Friday, 22 May 2015

Get Better by Submitting Content

Many people have trouble with getting feedback, particularly if it’s negative feedback. Be honest: if someone disagrees with a claim or statement you make, you will most likely feel threatened and somehow attack that person, or feel ashamed and agonize over that criticism. It’s perfectly natural. So when some site owners or admins of groups see their content criticized in the comments section of an article they wrote, they tend to not respond well.

When a site owner gets used to the idea that his content’s quality should not be questioned, the tendency is that he’ll stop holding himself accountable, and the quality of the content will dip. If you’re a digital marketer with your own site, you may worry about this sometimes.

What Doesn’t Kill You…

That’s why contributing content to sites other than your own has a major advantage: it puts pressure on you to bring your A game. When you own your own domain and make your own content, it’s easy to fall into the trap of complacency. Being a guest author, especially on a site with rigorous standards, puts pressure on you to make something worth reading and sharing. has an authorship program in place that invites subject matter experts in digital marketing to share their thoughts with a wider audience. While the program is an open invitation, it is also, in a way, an open challenge. There are quality guidelines to which all contributors must adhere… and should they pass, their content could be published for a better chance at exposure.

So, for those ready to accept the invitation and the challenge, go to and get ready to step up your game.

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