Keep an Ear Out
Criticism only means that people care about your brand enough to mention it. Listen to their complaints, answer courteously, and figure out how you can change for the better. Of course, there are some people out there who simply ask for things that you can’t provide, but always be respectful of your answer. More than anything, doing social media for brands has taught us that people like being heard and acknowledged.
Sharing is what social media is all about. If you run a small company, don’t shy away from announcing that one of your employees is celebrating their birthday. Small businesses have a lot to gain from the humanizing factor of social media. Don’t miss an opportunity to appear even more accessible and relatable. It’s a great way to pull on some heartstrings!
Social media has done a lot in evening out the playing field against companies with nearly limitless marketing budgets. Do everything you can to establish your niche by staying social.