Online Marketing News: 4 Lessons from Aptean’s Rebranding Strategy

One of the main challenges for mergers and acquisitions is creating a single, clear brand identity for the restructured organization. Especially now that most marketing efforts are directed in the digital world, how can a restructured organization rebrand itself, yet still maintain a strong lead in the playing field? MarketingSherpa’s (@MarketingSherpa) case study on Aptean (@Aptean), highlighted in their article “Brand Marketing: Rebranding effort puts $21 million in sales pipeline,” provides some online marketing insights on how a global company formed via acquisition was able to generate a $21 million sales pipeline through its rebranding endeavors.
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Online Marketing Tips: Multi-Channel Is Effective When Done Correctly

While some companies would prefer to focus on one specific channel for their marketing campaigns, multi-channel marketing can be even more effective when utilized correctly. The key, of course, is understanding your target market; the more you know about their habits, the more personalized and engaging your campaigns will be. Here are some online marketing tips that you can use to choose the correct combination of marketing channels: Do Market Research – Do your research and get to know your target market. What is the common age bracket? What do most of them do for a living? What personal insights do they possess about your industry? These are all simple things, that when targeted with the right content and CTA, will yield positive results.
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Understanding Your Market: Are Your Local Marketing Insights on Track?

An effective advertising and marketing campaign, be it web-based or in print is only good if it reaches and engages your target audience. In today’s time there are countless options to choose from, however, some business owners make the mistake of thinking that search engine optimization (SEO) is the only and best choice. Yes, search engine is undoubtedly a highly effective and efficient channel, but leading local marketing news sites like Marketing Digest highlight the fact it is not your only option. A MarketingSherpa (@MarketingSherpa) blog article entitled Local Marketing Chart: How do customers search for products and services? by Daniel Burstein discusses the different channels that people use to search for a product or service, and it is not shocking at all that the traditional methods, along with more modern ones have found themselves with a good standing.
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Why You Shouldn’t Ignore Mobile Optimization

Gadgets have become the norm in our everyday lives that we feel like something is missing when we don’t have a phone in our pocket. Mobile phones and tablets are also being optimized to be more convenient, to be able to host applications for which we would normally need a computer to use, making us spend more and more time on our mobile devices. Everything is being optimized for mobile use now, so why shouldn’t your website be?

Mobile optimization improves user experience

Nobody wants to browse a desktop website on their smartphone. That’s like a pair of shoes that doesn’t fit. Browsing on mobile phones is hassle-free as it can be done everywhere. This usually means short but precise content.

Mobile gets more traffic

Mobile browsing is rising, so mobile optimized websites are just as important as desktop versions. If your website doesn’t look good on mobile, smartphone users are most likely to move on to the next.

Mobile websites are accessible anytime, anywhere

Smartphones and tablets make it possible to access browsing anytime. Having your website optimized for mobile provides easier connectivity, which means constant traffic and an opportunity to connect with your target market wherever they may be.

Mobile is slowly becoming the primary medium for Web browsing. Like social media, mobile is a platform that you should not overlook when it comes to internet marketing. For more news and insights about online marketing, feel free to visit http://marketingdigest.com/.