Online Marketing News: The Relevance of Beacons in Online Marketing

Consumers have come to expect a more convenient and personalized shopping experience from brands and companies. In fact, several major brands are leveraging this expectation by using “beacons” to send alerts and ads to people who step into their stores, regardless of whether they’ve purchased an item or not. Converting Shoppers with Beacon Technology Similar to how a lighthouse beacon guides ships out at sea, the beacons in commerce attract and direct visitors to particular retail stores with the aim of converting them into customers. According to the latest online marketing news, beacon technology is the latest innovation in marketing that translates digital marketing goals into real-life sales for businesses, via a process called retargeting. As the name implies, retargeting involves collecting data from shoppers’ online/offline purchasing habits and using that data to generate online ads that target that particular potential customer.
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What Local Marketing News Say About the Value of Customer Reviews

When looking at local marketing news or any informative article about local SEO, one can see that online marketing experts value customer reviews. This article will look at customer reviews and will discuss why they are important. Why Customer Reviews Matter The Digital Wheelhouse discusses in depth why local businesses need customer reviews. The foremost noticeable benefit to local SEO is both from the standpoint of search engines (machines) and users (humans). Google’s search algorithms are complex and their exact inner-workings remain a secret. However, it is known that the algorithms take into account customer reviews in ranking for local search. On the user side, the majority of online shoppers (77%) use reviews when making a purchasing decision. Furthermore, reviews also affect the overall online reputation of a business.
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Some Great Insights on Engaging Customers from Local Marketing News

Small, local businesses may have relatively constrained service areas but it doesn’t mean small business owners need not be smart about marketing. The competition is actually quite fierce and so, local businesses need to use effective techniques to draw in customers. The good thing is that local marketing news provide insights on how to do this. The Five Touch Rule Business 2 Community (@B2Community) discusses the Five Touch Rule in engaging customers. The strategy works on the concept that reaching out to customers too few or too many times over a certain period won’t be effective. In this context, each instance of reaching out is a “touch”. If a business makes too few touches, the prospect is unlikely to respond. In contrast, making too many touches triggers animosity in the prospect.
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Web Design News: Don’t Forget to Improve Your Website’s Navigation

Often, many website redesign projects for companies tend to just deal with the physical aspects of the site. Too many online marketers urge their web designers to focus on the design, completely forgetting about navigation in the process. This is most likely because that part of the website is hidden away under all the design elements and content. According to Kissmetric’s (@Kissmetrics) latest web design news article titled “Are You Making These Common Website Navigation Mistakes?”, navigation has a more significant effect on the success of a website than any other factor. Plenty of things can go wrong if you don’t pay attention to navigation. Here are a few tips to help you avoid that.
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