Doomsayers have been proclaiming PPC’s death since, well, its inception. Yet if the popularity of PPC news portals like Marketing Digest are any indication, then PPC is clearly going strong. Unfortunately, the road to PPC success can be fraught with confusion, mistakes, and a lot of wasted cash. Yes, PPC promises great rewards, but it’s hard to strategically implement without the proper know-how. In his Huffington Post (@HuffingtonPost) article, “How To Write Strong Pay-Per-Click Ad Copy,” contributor and digital marketing guru Jonathan Long exposed some of PPC’s limitations. For instance, PPC ads only offer a mere 95-character limit: 25 characters for the main heading, and 35 characters split between two lines. However, he also explains how one can exploit these limitations to further online marketing ambitions.
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