Successful SEO doesn’t happen in 3 months, or 4, or even 6. You may start to see a change in visits and even sales in a few months’ time, but this doesn’t mean success. The key to successful SEO is in maintaining it rather than constantly changing it when you do not immediately see a difference. So if you don’t see the results you want in a few months, stopping it unadvisable because you might as well be throwing away your money and efforts.
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