How to do it
- Find your audience’s interests
Before doing anything, it’s very important to determine your audience and find out what they like. To create an infographic that your audience would rave about, you have to evoke strong feelings. Find out what your audience craves and use that knowledge to your advantage.
- Portray a story
Human beings are naturally inclined to appreciate stories, no matter what they’re about. You can make use of animated infographics by telling a story. Find the best angle, reframe the facts and make the infographic in an unorthodox and unique way. Don’t forget to step out of the box. Be creative!
- Give extra attention to your graphics
When using infographics, you have to keep in mind that pictures speak louder than the text. Your graphics should have a color palette that represents your brand and goes well with all the other elements.
- Research compelling facts
Your animated infographic should not just be eye candy--guarantee that your viewers are learning from the helpful and relevant information presented in it. If possible, execute your very own research about your topic and design your graphics. This gives you the opportunity to provide rare and never-before-seen information, and that gives you extra good points!
- Publish and promote
Unfortunately, no matter how awesome your animated infographic is, it wouldn’t go viral overnight. This is why it’s just as important to give your work all the help it can get. The best thing you could do is to promote it on your website and all of your social media sites. Good luck!