Cutting-Edge Mobile Marketing Insights: How to Optimize Mobile Sites

Mobile-only Internet users have exceeded desktop-only Internet users in the United States for the first time in March 2015, reveals a recent report from comScore (@comScore). The article, entitled “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.,” reveals that, as of March 2015, the number of mobile-only Internet users has climbed over the past year to 11.3%, while the number of desktop-only Internet users has declined to just 10.6% (from 19.1% last year). While it is safe to say that most of the U.S. population now consists of multi-platform users (who use both mobile and desktop to access digital media), the rise of mobile-only users indicates the vital role smartphones and tablets currently play in digital media consumption.
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Latest Mobile Marketing News and Trends: Chat App Usage is on the Rise

As consumers turn increasingly to mobile, chat apps have emerged as a new online marketing and content distribution channel. According to the latest mobile marketing news, users of messaging or chat apps increased 100% in 2014, the same year that mobile usage surpassed desktop usage. An article that appeared in Entrepreneur (@Entrepreneur), “The Future of Social Is Messaging Apps, But How Do Brands Fit In?”, recognizes that messaging apps like WeChat, Snapchat, and Facebook Messenger have capitalized on the emergence of mobile and mobile chat apps at this critical juncture, and are now reaping the rewards, simultaneously opening up a new channel for content marketers.
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A Few PPC Insights for Small Businesses to Compete With the Big Boys

For most businesses advertising on the Web, the success of any pay-per-click (PPC) ad campaign is largely related to the size of the advertising budget. The more money in store to place bids, the more keywords can be targeted and the more ad displays are awarded. Not surprisingly, a good number of the world’s biggest brands dominate the paid search market. Their often massive PPC budgets and routine campaign management strategies, after all, allow them to target numerous searchable keywords. This observation may lead one to believe that smaller businesses have no chance of competing in the PPC arena. Fortunately for smaller businesses, this assumption simply isn’t true. As reported in “From Keywords to Analytics: 5 MarketingSherpa PPC case studies,” however, a specialty hotel in the Pacific Northwest could have had a successful PPC campaign were it not for overly broad keywords.
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The Edge of Web Design

Whether you like it or not, people DO judge a book by its cover. When it comes to running a business and promoting your brand, people’s first impressions matter. This is where the art of web design enters the picture. Let Marketing Digest, your online marketing news website, disclose why web design is an important investment and why seeking web design services is good for your business.

1. You’ll sport a more consistent brand identity
   
   Professional web designers think about the big picture and take your website seriously. They construct a unique theme for your brand to make a lasting impression. Your website, logo, business cards and even your social media sites also have to be designed based on your theme to form a coherent whole.


2. The littlest details are taken care of
   
   The font style, color, paragraph spacing, layout and contrast might seem trivial, but they affect the overall appeal and quality of your site. Web design experts make sure that these little things are all well-taken care of, so you don’t have to worry.


3. Increased search engine publicity
   
   One of the many advantages a professional designer can bring to your business is the increase of your search engine rankings and visibility. Professional web designers can guarantee clean and easy-to-read code markups. Plus, having a professional website design means having the ability to submit the website to galleries around the web, thus bringing added traffic and attracting potential clients.


4. It saves you time and effort
   
   Learning web design skills would take much longer as opposed to having web design experts build or reinvent your site. Save your precious time and focus more on your core business by leaving your web design concerns to the experts. 

Have we convinced you yet? Visit http://marketingdigest.com/ for the hottest marketing news and insights.