Thursday, 20 August 2015
Cutting-Edge Mobile Marketing Insights: How to Optimize Mobile Sites
Mobile-only Internet users have exceeded desktop-only Internet users in the United States for the first time in March 2015, reveals a recent report from comScore (@comScore). The article, entitled “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.,” reveals that, as of March 2015, the number of mobile-only Internet users has climbed over the past year to 11.3%, while the number of desktop-only Internet users has declined to just 10.6% (from 19.1% last year). While it is safe to say that most of the U.S. population now consists of multi-platform users (who use both mobile and desktop to access digital media), the rise of mobile-only users indicates the vital role smartphones and tablets currently play in digital media consumption.