Ecommerce Marketing News on Customer Experience & Engagement

Some may think that internet marketing is all about using targeted keywords and attracting as many visitors as possible to a website, hoping to make more sales as a result. While true, these things only scratch the surface of real web marketing, which gives emphasis on providing both prospects and loyal customers with value. Businesses need to rethink their approach if they rely too much on optimization and web traffic instead of providing their customers with what they truly need.

Two articles on the Entrepreneur website titled  and  discuss how ecommerce hinges on providing customers with relevant experiences through engagement. Ecommerce now plays a major role in business operations, and those enterprises that fail to adopt it are missing out on the many opportunities provided by the Internet. For ecommerce to truly take off, however, businesses need to build a proper web storefront that utilizes the latest in marketing techniques.
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Communicating Effectively on Social Media

Social media is an effective tool for your business that gives you outlet to reach your customers and for new prospects to discover your business. Social media allows you to shape the perception of your company to your network and form different ties to connection through these different platforms. To effectively communicate on each social media network, you must make strategic adjustment to ensure your posts get noticed.

Here’s how you can strategically communicate in various platforms:

Facebook 
Facebook gives you an environment to relate to your network. You don’t need to use a professional tone, instead, share tidbits about your company and post about charitable events or foundations your organization supports. Even though Facebook is more informal and relaxed, it is important to avoid excessive posts.

Twitter 
Twitter is best used for short posts and quick updates. Frequent posting increases your visibility on people’s timelines because of constant updating stream. For your tweet to get noticed, catch commuters when they are most likely to interact – 5-6 p.m.

LinkedIn 
If you are looking for the best B2B social media platform, look no further. LinkedIn provides a more formal business setting to network with other businesses, potential hires, and future clients. This is site is a great place to develop new connections and network with people who have similar professional interests. The best time to post on this platform is during a workweek, during typical work hours.

No matter what platform you use, it is imperative to personalize. Even though you are marketing to a large group, social media posts make customers and contacts feel like they are dealing with another person rather than an overbearing business.

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Useful Online Marketing News on Debunking Internet Promotion Myths

Although there is a general consensus on what marketing on the Internet is all about, that does not stop certain myths from propagating. An article on Forbes magazine titled , and another article on Lifehack titled , have sought to enumerate these myths and explain them so that businesses can better understand how to promote themselves on the Web. What can be understood from both sources is that there is no exact science to web marketing, and what might work for one website might not necessarily work for another. Both articles stress that online marketing is not a numbers game; instead of focusing on attracting a lot of traffic and using big keywords, businesses should try to cater specifically to their target market using quality content. With quality content, businesses can also build trust with their customers, and even provide value, instead of merely “converting” leads. These two news features, and other helpful online marketing news articles from reliable sources such as Marke
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Local Marketing Tips Can Help Businesses with their Marketing Strategy

Business owners have the job of getting noticed in order to attract customers. This is especially true for those that are only starting out and have no real following as of yet. In order to remedy this, they turn to online marketing which has helped out many businesses big and small. One thing often overlooked by them, however, is local marketing. One of the biggest myths regarding online marketing in general is that there is no need for a web presence if the business isn’t selling online. According to recent online local marketing news by , “With 70% of mobile searches leading to online action and 50% of those leading to action, you need to be online.” Local businesses, in particular, need an online presence to increase the frequency of in-store sales and to raise awareness regarding the business.
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