Online Marketing Insights: Automated Webinars & Audience Engagement

The latest online marketing news indicates that webinars are a great tool, as they fuel audience engagement and generate extra revenue for businesses. In spite of their marketing power, however, they can take your focus away from the other aspects of your business since producing live webinars is energy- and time-consuming. Additional drawbacks include technical glitches, conflicts in schedule, as well as the lack of opportunity to polish content for a flawless delivery. So, if you see webinars as promising marketing tools but don’t like the downsides of doing them on the spot, then automated webinars are for you. Simply put, you record the webinar ahead of time, upload it to your chosen webinar service, set streaming time and registration processes—and voila! Customers and subscribers worldwide can access it at any time of the day and view them multiple times at their own pace.
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Go Mobile or Go Home: Local Marketing Insights for Business Success

Local marketing is a great way for small and locally-owned businesses to connect with leads and existing customers in their target market. As noted by Ben Gran in an article that appeared on Kabbage (@KabbageInc), “local marketing creates opportunities for small businesses to compete with big brands on a more level playing field.” Gran further notes that many leads and customers are looking for information about local businesses, and thus, are more receptive to seeing advertising that is tailored to their immediate location. Listed below are some of the top trends that will shape local marketing this 2015: Consumers are Rapidly Adopting Mobile & Tablet As reputable local marketing news sites like Marketing Digest have noted, consumers are adopting smartphones and tablets at an unprecedented rate. According to the latest data from comScore (@comScore), 190.3 million people in the United States owned smartphones.
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Local Marketing News: The Best Marketing Automation Software for 2015

Small business owners need to concentrate their energies on growing their businesses, which is why many are turning to marketing automation to drive their marketing efforts. According to a recent survey from Software Advice (@SoftwareAdvice), an overwhelming 98% of small business owners are looking into marketing automation for the first time. Moreover, almost half (47%) of small business owners are currently using manual methods, such as spreadsheets and one-off emails, to drive their marketing efforts. In a nutshell, marketing automation refers to software platforms and technologies that are designed for businesses and marketing departments to automate repetitive tasks, as well as drive their marketing efforts on multiple channels (such as social media, websites, email, and blogs).
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Great Web Design Insights: Three Benefits of Responsive Web Design

Responsive web design has become vital to brands and businesses that want to maintain a strong online presence. In their article “7 Business Advantages of Responsive Web Design,” TheByte9.com (@thebyte9) team described responsive web design as “a web design and development technique that creates a site or system that reacts to the size of a user’s screen.” Essentially, this practice improves user experience when the site is being accessed on a smartphone or tablet. The main driving factors for the implementation of responsive web design are changes in consumer online browsing habits, as well as changes in consumer buying habits. These days, ranking first on the search results for a keyword isn’t the only thing that matters, as search results change based on context, the user’s location, and the device being used.
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