Monday, 20 July 2015
Handy Reputation Marketing Tips for Dealing with Bad Online Reviews
Sad as it is, people do tend to be negative. And that’s not an assumption out of thin air—a study by a team from the University of British Columbia has concluded that some people are actually genetically predisposed to view things in a negative light. And if you’re looking for negativity in a variety of shapes and sizes, the Internet is probably the place to be. An article on Entrepreneur.com entitled mentions a 2013 survey conducted by Zendesk, which found that customers are more likely to leave companies a bad review on social media than praise them. Worse, about 88 percent of more than 1,000 American respondents quipped that negative online reviews about a company or business they were considering caused them to veer away.