Friday, 24 July 2015

How to Know if You Should Outsource Digital Marketing

By now, we all know the importance of digital and online marketing to a business. Knowing how equipped your company is to handle your own digital marketing strategy is a different story. For SME’s which have limited resources and manpower, outsourcing their digital marketing is the best option, while other prefer in-house marketing.

Here are questions to consider when making the decision to outsource digital marketing:

1 – Can someone do this better than you?
When it comes to digital marketing, the people that are good at it are from a digital marketing agency. Similar to how corporate lawyers would rather be a partner in a huge law firm helping many clients instead of just being general counsel for one business.

2 – Can someone do this faster than you?
Marketing agencies can work under pressure and gets to spin new ideas. They don’t need to look at the instruction manual when implementing marketing campaigns. They do it every day and it’s what they’re wired to do.

3 – Can someone understand this better than you?
If the nature of your business does not evolve around consumer behavior and digital marketing, it is best to entrust your digital marketing to those who understand conversions, search engines, online reviews, and more. 

So why do companies hire marketing people? Depending on the environment, in-house marketing people live and breathe the business every day. They know the ins and outs of their industry and if an agency knew this, they are not the digital marketing for you to hire but your competition.

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