Many businesses seeking an online presence can stake their claim by setting up their own website, first and foremost. The real question, however, is whether the website is providing customers with all the information they need in making a decision to buy the company’s product or service. The object is to ensure that any visiting online user is converted into a satisfied paying customer. MarketingSherpa (@MarketingSherpa) contributor David Kirkpatrick features a case study showing how the transformation of a website that has been static for 17 years has increased conversion by 470%. The site was nothing more than a virtual company “brochure” until a website redesign team gave it a makeover, changing not only the site’s appearance, but adding SEO elements and making it mobile responsive as well. Many other web design news talk about similar transformations that have contributed immensely to improvements in the owners’ bottom line.
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