Saturday, 22 August 2015

Manage Your Online Reputation

Search engines could be your best friend, or your worst enemy. What people see on the internet about you could make or break your business, that’s why it’s really important to be knowledgeable about managing your own online reputation. Learn the basics of handling your internet standing with these tips:

  1. Utilize Google Set up a
    Google alert of your name to keep track of any new content. You could also search for your name on Google as well as Google Images. Also, check your social media accounts and blogs to make sure that there are no incriminating posts that you failed to remove.

  2. Create your brand
    They say that the best online reputation management strategy is a proactive one. Concentrate on building your future and boost your professional identity by creating high-quality content on your blogs and spicing up your social media accounts.

  3. Purchase your own domain name
    Pick a domain name and start putting effort into creating content that will draw some positive publicity onto your site. You could also include links to your social media accounts to increase your number of followers.

  4. Own up to your mistakes
    Personally investigate certain issues or accusations people make regarding your company. If you find that these claims are accurate, the best thing you can do is to admit the mistake publicly, apologize and move on. Practice excellent customer service; make it up to them with a giveaway, a discount or a free voucher. Most of the time, customers just tend to forgive and forget, but make sure to not let the incident happen again. 

Overall, just make sure that you’re giving your customers the service that they deserve. Don’t make promises you can’t keep, and don’t give false hope. For the hottest marketing news and insights, don’t hesitate to visit

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