Monday, 31 August 2015
Local Marketing Tips: Visibility and Consistency Must Go Hand-in-Hand
There are businesses that provide products and services to geo-specific markets. These businesses employ various means of marketing their products and services to their customers. According to local marketing news from Marketing Digest, while producing credible, high-quality content is a must, this alone is not enough. It has to be accompanied by effective local marketing practices—as noted by writer Jayson DeMers in an article for Forbes (@Forbes). Pinpointed One of the most important local marketing tips to remember is to make sure your NAP (name, address, and phone number) is consistent across every official online account or every listing for your business. According to another Forbes contributor, Neil Patel, your listing also needs to be visible in as many local directories as possible, including Google, Bing, Yelp, and Foursquare, etc. As DeMers says, not being in these local listings will mean failure for your local marketing efforts.