Every business owner knows that listening closely to what their customers have to say and knowing what their target market really wants are a must to succeed. There are several ways to determine the preferences of one’s customers, and such ways are often in the form of conducting online surveys or even asking questions personally. Surprisingly, businesses often forego identifying what the needs and wants of their customers, which can hurt their bottom line. Start achieving business goals by getting to know your customers and attaining a clear understanding of their expectations. If you need more convincing, here are some reputation marketing insights to ponder on from some examples of companies that listened to their customers and enjoyed success, as listed in a post by Philip Axelrod of MarketingSherpa blog (@MarketingSherpa) entitled Customer-Centric Marketing: Listen to your customers if you want to live.
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