Wednesday, 26 August 2015

Video Marketing Content Tips

People nowadays tend to become bored very fast. They want to be entertained, even when they are looking for information. Using videos is one good way to deliver information and entertain viewers at the same time. Aside from this, videos can also be more helpful than blog posts, when it comes to tutorials and DIYs as people would want to see visuals of this than read a long and boring article.

It’s no wonder videos have become a platform for marketing, too. People are more likely to watch an advertisement than to read one. If you haven’t started video marketing, then you are missing a lot in your campaign. If you have been wanting to try video marketing, but you’re unsure of where to start, here are a few tips:

Explain about your company

A good starter is an explanation of who you are and what your company does. Keep your videos short and as entertaining as possible so you won’t lose your audience a few seconds in.

Product demo

Introduce your product. Show your potential customers how your products can help them. Build their trust by letting them know what they are buying and how to work them.

Feature success stories

Involving your customers by featuring their success stories will make your product more credible. It makes a compelling story, increasing the probability of potential customers to try your products.

Make a series of Q&A videos

Designate a spokesperson to be in front of the camera and make a series of Q&A videos that address the inquiries your customers/viewers frequently ask you. Imagine doing FAQs as a film version. Questions that fall under one category can be answered in one video, until you have made a series of compelling categorical videos providing answers to all the questions. 

Digital marketing is a vast network where ideas and strategies are constantly changing. There are always new marketing strategies to be discovered along with endless possible marketing platforms. For more information in the hottest news and insights, don’t hesitate to visit the one place that is your source for the hottest and latest marketing news and more:

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